National reach to Parents with new babies

You need to focus on your business. And we’d like to keep focusing on what we do best. So, let’s not get distracted with complicated sponsorship packages. Let's keep it simple.

Baby in Mind is a national children's charity. Our community is made up of just over 5,000 (mainly) health professionals and early childhood educators who have direct contact with around 50,000 new parents each year.

We would LOVE to partner with a business who wants to connect with our community and, at the same time, make a genuine difference to our work improving long-term outcomes for children at risk.

We offer a range of highly-regarded free courses for health and children's workers. These provide valuable skills for workers in reducing key developmental risks for children. The courses are taken by staff from most major hospitals, community services and children's services around Australia.

You can sponsor one of these courses in the name of your business. Options range from our small micro-courses through to modules from nationally accredited training. This includes training that is endorsed by, and promoted through large industry associations - such as the Australian College of Midwives, among others.

Most of people taking these courses are health, community and early childhood workers and, just in the last 10 months, over 1,300 people have signed up. We actively promote these free courses via our networks in community, health and children's services, and they are viewed by thousands more.

As a partner you can sponsor one, or a package, of these courses. Your branding is sensitively included in all course materials and promotions. Your brand's video can be included. We provide an annual report detailing brand impressions, your reach and engagement in the material. You will also receive exposure via our (very active) social media engagement and email lists. Our report to you will also include an estimated return on investment so you can illustrate to your own customers the REAL impact your business has on the Australian community.

Our logo for your website, and (if relevant) physical material for your shopfront can be provided.

This gives your branding deep exposure to highly-engaged influencers each of whom, in turn, reaches hundreds of parents with babies and young children.

Primary target market:
Under 18 years
18-35 years
36-60 years
61 + years
Reach (eg 300 people) : 50000
Sponsorship Package Benefits:
Naming rights
Supporting partner
Leverage Opportunities:
Social Media
Giveaways & Merchandise
Newspapers & Magazines
Speaking opportunities
Date and Timings: Mar 6, 2018

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