Jersey Sponsor - Red Shield Ride


Pricing for the three jersey sponsorship opportunities are:

- Two shoulders and two sleeves – $30,000

- Two side panels and left collar – $30,000

- Rear pocket, left chest and right collar – $40,000

Sponsoring the Red Shield Ride 2019 is your opportunity to partner with The Salvation Army on this national challenge event. This unique experience will bring together up to 100 committed cyclists and community fundraisers who will ride 1400km from Sydney to Melbourne – and take your brand with them. The timing of the Red Shield Ride is set to coincide with the national Salvation Army Red Shield Appeal – our largest public campaign that runs between April and June each year.

The Red Shield Ride 2019 will raise important funds that will ensure we can continue to help disadvantaged Australians without discrimination, including people who are hungry, homeless, abandoned or abused. The need is growing all the time. We have many heart-warming stories that owe their success to both caring individuals and companies like yours.


- Brand alignment – Align your brand with one of Australia’s leading, most trusted not-for-profit organisations, during one of our peak public relations/appeal times

- Promotion of your sponsorship in press releases and media activities as a “national sponsor of the Red Shield Ride”, tapping into The Salvation Army’s network of key media contacts and channels

- Exposure on The Salvation Army social media channels and the event web page

- Articles in our national magazines (a) War Cry and (b) Others, including jersey photos*

- Mention in our annual donor report

- Your logo on the event web page

- Your logo on Red Shield Ride support vehicles (subject to confirmation by the vehicle supplier)

- Your logo on advertising material (subject to the timing of sponsorship)

- Discounted registration fees for riders from your company

- Invitations to the post-ride event in Melbourne on the final night of the event

- One set of riding jersey and knicks to wear or frame. Cost of framing included if desired

- A commemorative video of the Red Shield Ride

- Optional tour of local Salvation Army services/programs

- Optional thank-you presentation to your company giving an overview of the work of The Salvation Army

- First option to sponsor our 2020 Red Shield Ride

In addition we can offer discounted registration fees for riders from your company. We can discuss a custom proposition to meet your needs.

Primary target market:
Under 18 years
18-35 years
36-60 years
61 + years
Reach (eg 300 people) : 9000
Sponsorship Package Benefits:
Naming rights
Supporting partner
Leverage Opportunities:
Social Media
Giveaways & Merchandise
Newspapers & Magazines
Speaking opportunities
Date and Timings: Jul 9, 2018

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